0.0146 seconds


In one click, you accept 835 privacy policies. It will take hundreds of hours to read them all. So, let’s do it together. A collective reading-out-loud performance in a pop-up radio studio.

Research and project description


Dutch Design Week
Rijksakademie voor beeldende kunsten
Mozilla Mozfest
Into the great wide open festival
Dutch Data Protection Authority
I-Interim Rijk
Big Brother Awards, Bits of freedom
De staat van het Internet, Waag

0.0146 seconds

Informed consent
Granting informed consent is one of the foundations for collecting personal data. However, in practice, this consideration is often replaced by a thoughtless click on ‘agree’ – on top of that, one click might approve hundreds of other conditions. Julia Janssen dived into the so-called ‘Trusted Third Party Hosting Network’, an ally of companies to collect and share as much data as possible from their
visitors. One click on ‘got it’ when visiting the webpage of Daily Mail provides permission that they may share your personal information with 835 other companies. This way, they can all benefit from your data; by monetizing your attention in advertising models. One click and all these companies know exactly who you are, where you are, what you are thinking about at this very moment and what you
might desire.

Janssen discovered this method by not clicking on ‘got it’, but the almost invisible option next to it; ‘settings’. To make these mechanisms visible, she manually collected all 835 conditions and published a book, One Click – A collection of privacy policies that you agree to at the speed of 0.0146 seconds. And thus give informed consent to collect your data.

Collective effort
But what precisely do you permit? In a confusing language, conditions list everything these companies want to know about you. It might take approximately 300 hours to read the entire book, let alone understand it. A disproportionate difference to the 0.0146 seconds in which one agrees. An unbearable task for one alone, so let’s do it together!

0.0146 seconds is a collective reading-out-loud performance. In a pop-up radio studio, Janssen travels to various events and invites people to read for twelve minutes– until the entire book has been recorded. We document the process audio recordings, photo portraits of the participants and a project journal.

Participants, young and old, professionals and non-professionals from all over the world, are shocked about what they’ve read. For example, participant Kathalijne Buitenweg (former politician for the Green Left (NL)) shared her reading experience with parliament during a debate on the future of the information society, and the project inspired her to ask parliamentary questions about this topic. With this work, Janssen shows the fragile position of the internet user and argues for greater awareness of data processing and better digital civil rights.