The attention fair
2017-2018
You are no Facebook or Google user, nor an Amazon or Uber customer, and not a streamer of Netflix. You are their product. An interactive installation with twelve games, experiments and visualisations on data ownership and the monetary value of personal information.
Exhibitions
Todays Art Festival
Dutch Design Week
MoneyLab
Museum of Modern Art, Siegen
Beyond Data
Data Sharing Days
Manual
Manual
Manual
Manual
Play cards with online behavior. Ask for information about peoples’ health, conditions, purchases, habits, and objectives to collect complete data sets.
Play cards with online behavior. Ask for information about peoples’ health, conditions, purchases, habits, and objectives to collect complete data sets.
Play cards with online behavior. Ask for information about peoples’ health, conditions, purchases, habits, and objectives to collect complete data sets.
The data economy is all about categorizing behavior and stereotyping people. Just three behavioristics construct a human profile. Guess which one your opponent has got.
The data economy is all about categorizing behavior and stereotyping people. Just three behavioristics construct a human profile. Guess which one your opponent has got.
The data economy is all about categorizing behavior and stereotyping people. Just three behavioristics construct a human profile. Guess which one your opponent has got.
The data economy is all about categorizing behavior and stereotyping people. Just three behavioristics construct a human profile. Guess which one your opponent has got.
Using the Internet is a gamble with personal information: An ongoing slot machine, but you don’t insert a coin. Your bet is privacy.
Using the Internet is a gamble with personal information: An ongoing slot machine, but you don’t insert a coin. Your bet is privacy.
Using the Internet is a gamble with personal information: An ongoing slot machine, but you don’t insert a coin. Your bet is privacy.
Using the Internet is a gamble with personal information: An ongoing slot machine, but you don’t insert a coin. Your bet is privacy.
We are the revenue model of the Internet. Our activities are being monitored to show targeted advertisements and to tailor content to our personality. But what will ads about these activities look like?
We are the revenue model of the Internet. Our activities are being monitored to show targeted advertisements and to tailor content to our personality. But what will ads about these activities look like?
We are the revenue model of the Internet. Our activities are being monitored to show targeted advertisements and to tailor content to our personality. But what will ads about these activities look like?
All types of products for sale in this store display.
All types of products for sale in this store display.
All types of products for sale in this store display.
All types of products for sale in this store display.
All types of products for sale in this store display.
All types of products for sale in this store display.
All types of products for sale in this store display.
A pregnancy, new diet, less social media activities, injury, moving, looking for a flight ticket, or about to retire? It all affects the value of information.
A pregnancy, new diet, less social media activities, injury, moving, looking for a flight ticket, or about to retire? It all affects the value of information.
A pregnancy, new diet, less social media activities, injury, moving, looking for a flight ticket, or about to retire? It all affects the value of information.
A pregnancy, new diet, less social media activities, injury, moving, looking for a flight ticket, or about to retire? It all affects the value of information.
Find out how much you are worth, as a product of information.
Find out how much you are worth, as a product of information.
Find out how much you are worth, as a product of information.
835 privacy policies, accepted with just one-click on ‘got it.’ (www.dailymail.co.uk) Supported by the so-called Trusted Third Party Hosting Network (TTPHN).
835 privacy policies, accepted with just one-click on ‘got it.’ (www.dailymail.co.uk) Supported by the so-called Trusted Third Party Hosting Network (TTPHN).
835 privacy policies, accepted with just one-click on ‘got it.’ (www.dailymail.co.uk) Supported by the so-called Trusted Third Party Hosting Network (TTPHN).
835 privacy policies, accepted with just one-click on ‘got it.’ (www.dailymail.co.uk) Supported by the so-called Trusted Third Party Hosting Network (TTPHN).
Privacy Policies: Legal jargon, written in paradox summations, lengthy sentences, and complicated vocabulary. Can we replace this for symbols and icons?
Privacy Policies: Legal jargon, written in paradox summations, lengthy sentences, and complicated vocabulary. Can we replace this for symbols and icons?
Privacy Policies: Legal jargon, written in paradox summations, lengthy sentences, and complicated vocabulary. Can we replace this for symbols and icons?
Privacy Policies: Legal jargon, written in paradox summations, lengthy sentences, and complicated vocabulary. Can we replace this for symbols and icons?
Use the language of Visual Policy to create a statement about (future) the use of your data.
Use the language of Visual Policy to create a statement about (future) the use of your data.
Use the language of Visual Policy to create a statement about (future) the use of your data.
I am the product of my own information | Campaign
The attention fair
Discover the value of your own risk and advertising profile. In this installation, Janssen provides insight into the complexity of the Internet economy. In twelve games, experiments, and visualizations, you can dig into the research that she has been working on for about a year and a half. She partnered up with experts in the data economy, online advertising, profiling, and privacy regulations. To make the value of personal information more tangible, Janssen created a currency called the ‘data stocks’, a system based on the methodologies of the stock market. This system is the core of all elements in the installation. To make this system, Janssen combined various studies to map out the values of human characteristics and combinations thereof – called ‘profiling’. For example, someone pregnant is more valuable to Facebook than a happily single peer – Expecting a child means an excellent opportunity for advertisers to seduce you with expensive products.
The installation invites the audience to do their own research: to play games with the characteristics of others or to discover their personal price tag. The message of this installation is: you are no Facebook or Google user, nor an Amazon or Uber customer, and not a streamer of Netflix. You are their product. Janssen wants to give the impulse to people to think about the question: How do you, as an individual, gain self-control over your digital identity and the monetary value it represents in the Internet economy?